On the way to work today, I overtook a lorry with the legend: “Rawlings Transport – keeping it real”. I don’t know where to begin on this – “keeping it real” was what hippies in Haight Ashbury did in 1967. Why a transport company – sorry, logistics solutions provider – should feel the urge to keep it real is beyond me, and, I suspect, them. I imagine the MD has a tragic pony tail.
Arriving in the bustling heartland of West Lancs, I was confronted with a sign for the upcoming Ormskirk street festival, which is being sold under the tag “Ormskirk Comes Alive”. Hmmm – does this confirm, as many people think, that it’s usually dead? Uncomfortably close to the Royston Vasey slogan, methinks.

CC BY-SA 4.0 Meaningless slogans once more by Dr Rob Spence is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.