My council has now decided that every time its logo appears, it will carry the strapline “Working together for excellence”. So, what does that mean? Who are they working with? Themselves? And how are they defining excellence, given they were rated “poor” by the Audit Commission? It rivals for fatuity Lancashire’s “A place where everyone matters” – as opposed to everywhere else, presumably, where only a few people matter. I suspect this will run and run, as long as local government is in thrall to PR.

CC BY-SA 4.0 Meaningless Slogans No. 286 by Dr Rob Spence is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.