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Meaningless Slogans yet again

Memex 1.1 The great John Naughton shares my frustration with corporate slogans. As he points out, consultants are paid huge wodges of money for this dross – you wonder why the companies concerned never seem to follow up by asking their clients if the slogans made an impression.

Coe on Johnson

Guardian Unlimited | The Guardian | Nothing but the truthMore here from Jonathan Coe on BS Johnson. Coe makes the point that Johnson used the novel as a form, which might contain anything, including autobiography. The novel, in this view, doesn’t have to be fiction. In that sense, Johnson compares to the early heroes of… Continue reading Coe on Johnson

More Meaningless Slogans…

The OU’s new expensive advertising campaign campaign hit the TV screens last night. The slogan they’ve gone with is “Powering People”, which makes it sound like they’ll be plugging students into the National Grid. This might not be such a bad thing, on reflection…Even so, there’s an ever-rising number of these mindless taglines, and I… Continue reading More Meaningless Slogans…

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